How has social media helped celebrities with building their personal brand?
Social media is ideal for self-promotion and celebrities these days are obviously on the bandwagon as well. An insight into Britney Spears's day to day life or Chrissy Teigen's motherhood journey, whether it is Ryan Reynolds's brand of snarky parenting tips or Jonas Brothers' catchy music – people love to engage with stars on a personal level. They follow, they love and they share whatever their favourite celebrities do. Becoming an Influencer Celebrities use social media to enrich their brand by getting closer to their fans. Using YouTube, Facebook, Twitter or Instagram a celebrity can interact with his or her fans in a safe and secure environment. Millennials love "talking to" their favourites, and social media brings celebrities closer to their adoring fans even more. A like, comment or retweet from someone you adore becomes a cause for celebration and it strengthens the bond of fanbase with their favs even more. Social Media: The Ideal Plat