How has social media helped celebrities with building their personal brand?

-
Social media is ideal for self-promotion and celebrities these days are obviously on the bandwagon as well.

 An insight into Britney Spears's day to day life or Chrissy Teigen's motherhood journey, whether it is Ryan Reynolds's brand of snarky parenting tips or Jonas Brothers' catchy music – people love to engage with stars on a personal level. They follow, they love and they share whatever their favourite celebrities do.


Becoming an Influencer 

 Celebrities use social media to enrich their brand by getting closer to their fans. Using YouTube, Facebook, Twitter or Instagram a celebrity can interact with his or her fans in a safe and secure environment. Millennials love "talking to" their favourites, and social media brings celebrities closer to their adoring fans even more. A like, comment or retweet from someone you adore becomes a cause for celebration and it strengthens the bond of fanbase with their favs even more.

 Social Media: The Ideal Platform

 Finding a way to communicate and engage with fans have given celebrities a platform to establish themselves as a brand of their own. Instagram, Twitter, Facebook, Vine, YouTube and other social media platforms have played a major role in celebrities coming up with their own clothing lines, perfumes, crockeries, shoes, merchandise, etc., and launching it to an instant success.

 With devoted social media following and day to day engagement based on sharing of photos and videos, along with live interaction through video chat sessions, celebrities leave no stone unturned to capture people's time and focus. 
This, not only boosts their online persona but also brings them a higher consumer recall.

 The story doesn’t just end here. Celebs also earn big bucks when they interact over social media. For example, Cristiano Ronaldo earns a hefty $750,000 per Instagram post while Virat Kohli rakes in $120,000 for the same. Celebrity giants Kardashians and Jenners make millions when they post on their social media channels.

 The point is, Social media has increasingly become the favoured medium for celebrities to get in touch with their fans on a personal level. Their influence over their fanbase provides them with a devoted audience to endorse their merchandise, and in turn, enriches their online presence.


Comments

Post a Comment

Popular posts from this blog

Factors to Consider When Buying a Computer Monitor

-
Image
When you think about buying a monitor, you want it to be perfect and a one-time investment. In lieu of the latest technology, easy to customize, user-friendly – there’s a lot that rides on our decision to buy a new monitor. Generally speaking, most of us are always ready to churn out a good amount when we go out to buy a monitor. We look for monitors these days with fancy terms like low blue light etc., that vendors claim are easier on eyes but the reality is far from it. One should know that when you turn down the blue light, you reduce the characteristics of other colors also which results in unnatural graphics and viewing experience. So, don’t get carried away with fancier terms – Blue light, DCR, etc. are just namesake specs to attract buyers but usually, they don’t carry much weight and shouldn’t weigh much in your monitor buying decision. One can easily get a user-friendly screen if they know enough about the technology behind it. A screen matters a lot in gadgets. You can s
Read more

Safer Smoking Alternatives: Honey Bunny Vapor Store

-
With the rise of the vaping industry, millions of people around the world have adopted using E Cigarettes as a cessation method to quit smoking. Honey Bunny Vapor has the most affordable options on the market for those looking to buy a vape starter kit or E cigarette in Australia or worldwide. We understand that, getting into vaping can be overwhelming and confusing for many and that’s why we offer E-Cig starter kits to provide you with everything you need to get started on vaping and, regardless of your skill level, we have an e-cigarette starter kit for you! Produced from great natural mixture of the most exquisite natural flavours and essences, our E Juices are formulated to perfection to delight smokers of all kinds. Our vape juices come from pharmaceutical-grade ingredients, and are smooth and consistent. From battery to coil, atomizer, mouthpiece and everything in between, we stock all types of vaping accessories as well, to make sure that your vaping experience is as has
Read more

Make a Piece of Property All Yours - Houses for Sale in Wilmington NC

-
North Carolina has been praised over the years as one of the best places to own a home because of its reasonable cost of living, quality health care, low taxes, temperate climate, and its ever welcoming arts and culture scene. Wilmington rests along the beautiful coast of North Carolina. From the beaches to the tidal creeks, Wilmington is truly a paradise for so many who choose to call it home. Owning property is also relatively inexpensive compared to the higher costs in the Northeast and Florida. If you have been scouring the web for real estate for sale in Wilmington, NC or homes and houses for sale in Wilmington, NC, then the David Benford Group’s extensive database is just what you need to start with. Search for Wilmington, NC homes for sale, houses, condos, town homes and single-family homes by price and location. Our online catalogue is feature loaded and showcases not just the home size, property price and number of bedrooms etc., it also tells you about the neighbourhood
Read more